Effective sales and marketing is not just about having a great website …
Marketing is about connecting with your target market and showing them that you have the product or service that solves their problem or delivers better outcomes.
An effective sales process is about systematically peeling off the layers of resistance to change.
The marketing process
Your target market is simply the people you want to sell to – people with specific needs and the specific stuff that they need.
“Value is created by removing a significant limitation for the customer, in a way that was not done before, and to an extent that no significant competitor can deliver”
-Dr Eliyahu M Goldratt
Inventor of Theory of constraints
Communication is about successful transmission of meaning. It is achieved when a ‘ah-ha’ moment is triggered or new logical connections are made.
There are lots of ways to generate leads. The key is in understanding what works for you and what does not. The more you can spend wisely to get a qualified lead, the less you have to worry about competition.
A great marketing campaign is no guarantee for successful sales
An effective sales process is about understanding the layers of resistance to change. It’s about peeling these layers one by one in a systematic manner.
The six layers of resistance:
REQUEST A 45 MINUTE EXECUTIVE BRIEFING
If you would like, we could come down and brief you and your senior management team and explore practical solutions to your business challenges.
There are no obligations attached to this meeting and at the minimum you could come away with some simple tips to improve your business straightaway.
Just send in your details and we will get in touch.
